The move comes after the internet giant added many payment capabilities aimed at consumers this year. Dive Brief:- According to information provided to Marketing Dive, Apple has started a global advertising campaign named “Pay the Apple Way” to promote its Apple Pay service. Advertisements designed to promote Apple Pay’s convenience will be featured prominently in […]

Explore the top 500 US brands and learn more about Moz’s new Brand Authority metric, which helps marketers quantify the strength of brands. Highlights Return on Investment Improvement by Establishing Trust in Your Brand At MozCon, an annual SEO conference where attendees can learn about the state of search, share ideas, and network with other […]

TW-BERT, described in a Google white paper, is a unique framework that boosts search rankings with minimal effort. Highlights TW-BERT is an end-to-end query term weighting framework that bridges two paradigms to improve search results This new architecture is a breakthrough that enhances ranking procedures generally, including query expansion, though Google has not stated that it is utilising it.      It’s also quite simple to implement, which increases the likelihood that it will be used. TW-BERT has many co-authors, among them is Marc Najork, a Distinguished Research Scientist at Google DeepMind and a […]